Sriracha sauce, pronounced shree-ra-cha, has a bit of a cult following it seems. People are obsessed with this stuff! So obsessed that there’s now a documentary out. It’s insightful and very well done – it really gives you the full picture of the “Sriracha culture” and the history behind the product.
Sriracha The Movie (2013) – Trailer
Sriracha has become a household name – you can find it everywhere (you can even spot bottles of the stuff on the International Space Station), which is pretty amazing considering that it uses no advertising and its online presence was created by its fans.
Can you believe you can even get Sriracha ice cream sandwiches, jam and lollipops? What’s next?